What’s happening in the world of real estate right now?
By Laura Briedis
When asked if we are currently in a buyer’s or seller’s market, local real estate agent Aaron Peterson answered, “We are in a healthy market.”
“The market is good right now, both for sellers and buyers,” says Aaron, one of Exactly’s top real estate agents. “Nice houses that are in great condition and updated are still in demand and are still receiving multiple offers, especially those at the median price range and below. And houses that need some work are also selling but taking a little more time on the market.”
“Plus, mortgage rates are trending down, as in November rates were 7% for a 30-year mortgage and today they are hovering around 6%,” he adds, noting that lower rates attract more buyers.
What does all this mean? If you are thinking about selling, now is a good time to put your home on the market.
“You can still get top dollar for your home this year,” Aaron says. “Prices you can garner for your home are still higher than they have ever been, and with our company’s flat-rate fee, the money you profit is even higher.”
Exactly handles everything for homeowners from pricing analysis to marketing of the home to negotiating the final deal for a $4,800 package fee, instead of a percentage of the sale. “Our flat-fee pricing usually saves homeowners thousands of dollars,” Aaron says.
“Our fees are transparent so the homeowner knows exactly what is due to us,” says Aaron, who has a business degree from Liberty University. “And if the buyer has a real estate agent, then there could be other fees you negotiate with that agent.”
The home-selling process is simple. An Exactly real estate agent meets with the homeowner to discuss goals, provide an in-depth comparative market analysis, do a walk-though to make sure everything is ready in the home, create a marketing plan and list the home.
Once a buyer submits an offer on a property, the sellers instantly receive a text message and an email alert with access to a proprietary Exactly offer portal. Sellers instantly see an offer summary detailing their net return, offer dates, etc.
“The seller will know down to the penny how much money they will get from a prospective offer, thus helping with our negotiation strategy,” Aaron says.
A pillar of the company, Exactly’s flat-rate fee has remained the same price since the company was founded in 2018 and is what attracted Aaron to join this local real estate agency.
“I had my aha moment after selling a million-dollar home and realized after getting my paycheck that it didn’t seem fair for a homeowner of a million-dollar listing to pay so much more commission than someone selling a $200,000 home, when the work the real estate agent does is the same,” Aaron says. “I wanted to find a way to be more fair, honest and transparent.”
“We don’t see ourselves as salespeople, but more like guides helping homeowners navigate the sometimes confusing and stressful process of selling a home,” says Aaron, who volunteers every Tuesday evening at a local nonprofit that offers equine therapy, and once a month serving coffee and donuts at The Chapel in Green.
“We make the home-selling process simple and transparent for homeowners—all the while offering the same high quality of service,” he notes.
To list your house or for more information, call 330-984-0909 or visit ExactlyNEO.com. Exactly Real Estate has moved into new offices at 2998 West Market Street in Fairlawn.