With its proprietary, flat-rate commission structure, Exactly is saving homeowners thousands when it’s time to sell

By Laura Briedis

Every so often, companies come along that change the way we do things. Facebook changed the way we communicate. Uber revolutionized the way we get around. Netflix streamlined how we watch movies. And now in real estate, Exactly’s mission is to transform the way we sell homes.

Filling the niche between selling a home by owner and using a traditional real estate company, this locally owned company was founded to provide homeowners with a better way to sell their homes.

Everything is different, from flat-rate pricing to instant-offer portals. Even the “for sale” sign is unique, with its tall, three-dimensional cuboid shape signaling there is something distinctive about this company.

“We make the home-selling process simple and transparent—all the while offering the same high-quality service,” says Exactly Founder and President Kevin Wasie.

“We don’t see ourselves as salespeople, but more like guides helping homeowners navigate the sometimes confusing and stressful process of selling a home,” says Kevin, who was inspired by his grandmother, a real estate agent during the Civil Rights Movement who helped homeowners fighting for equal housing rights.

After working in the corporate world and at a real estate company as a licensed agent since 2014, Kevin wanted to do something more innovative.

“I had my aha moment after selling a million-dollar home and realized after getting my paycheck that it didn’t seem fair for a homeowner of a million-dollar listing to pay so much more commission than someone selling a $200,000 home, when the work the real estate agent does is the same,” he recalls. “I wanted to innovate a way to be more fair and just.”

One of the pillars of the company is a flat-rate package. Exactly handles everything from the initial in-home consultation to pricing analysis to photography to negotiations for $4,800, instead of a percentage of the sale.

“Our fees are transparent so the homeowner knows exactly what is due to us,” he explains.

The process is simple. An Exactly real estate agent meets with the homeowner to discuss goals, provides an in-depth comparative market analysis, does a walk-though of the home, creates a marketing plan and lists the home.

Once a buyer, or their agent, submits an offer on Exactly’s proprietary software, the computer program immediately generates an offer summary sheet detailing everything from the commission paid to Exactly and any applicable buyer’s agent commission, to home warranty costs and title insurance fees. From there, Exactly handles the whole closing, all the way to delivering the keys to the buyer.

“The real estate industry is going through a shakeup this year as the National Association of Realtors is poised to make sweeping changes to reform the structure of real estate commissions, but we always have offered a better deal,” Kevin says. “With our transparent, flat-rate pricing, we help homeowners minimize their expenses and maximize their profit.”

The Savings Add Up
Here are some Mimi magazine readers who sold their homes and saved on real estate commissions with Exactly. With its $4,800 flat rate, instead of the customary percentage of the sale, the savings really add up.

Chagrin Falls
4349 Orangedale Road - $266,900, saved $3,807

Green/Akron
18321 Gardenia Avenue - $710,000, saved $17,100
3578 Birdland Avenue - $525,000, saved $11,550

Hudson
2629 Sandstone Path - $585,000, saved $13,350
4033 Deacon Court - $500,000, saved $10,800
1815 Carver Lane - $417,000 saved $8,310

Strongsville/Richfield
5308 Broadview Road - $758,000, saved $18,540
9521 N Bexley Drive - $560,000, saved $12,600
9951 Juniper Court - $310,000, saved $ 5,100

Twinsburg
1876 Parker Lane - $525,000, saved $11,550
1513 Jennifer Drive - $440,000, saved $9,000

To list your house or for more information, call 330-615-1414 or visit ExactlyUSA.com. Exactly Real Estate is located at 2998 West Market Street in Fairlawn.