With the innovative Sale-Leaseback program from Truehold, people who want to tap in to their home’s potential can free up the cash for what really matters
By Patricia Nugent
For people who wish to age in their homes and maintain their independence but may have encountered health or financial challenges, an innovative new program offered by Truehold aims to let them enjoy their home and their wealth, rather than having to choose between the two.
Introduced to the Cleveland area this spring, through its Sale-Leaseback program, the company purchases your home at a competitive price so you can unlock your equity in debt-free cash. Then they immediately lease it back to you for market rent, and you can stay as a renter under the same roof.
“To make staying in your home even easier, we take over the maintenance, repairs, property tax and home insurance, so people still get the joy out of their home without any of the hassle,” says Truehold Healthcare Market Manager Kyle Kish. “We have occupational therapists on our team who can check in on seniors and connect them to services that make living at home hassle-free.”
Uniquely Attuned to the Senior Population
“I’ve had a special interest in helping seniors all my life,” says Kyle. “Growing up I spent summertime with my grandparents. As soon as I became an occupational therapist six years ago, I began to work with the geriatric population. I advocate for them and am qualified to protect their well-being.”
“I noticed that many of my senior clients in our area were really looking for ways to stay at home, but they faced financial barriers toward affording care in their home,” he adds. “And I wanted to make sure that Clevelanders had the option to stay in their beloved communities and close to their families, churches and other familiar groups for as long as they wanted. It makes perfect sense to bring Truehold to Cleveland to help make that possible.”
Kyle is also well-qualified when it comes to helping seniors make the ultimate decision of whether to stay in their homes or move to a senior care facility.
Through an initial consultation, Kyle assesses home safety issues and other realities that may cause him to recommend people do not stay in their homes.
“Our main goal is to help people find the right path for their unique situation, so we’ll always be honest and transparent about our sale-leaseback program even if it means they may ulitmately opt for another local service that might be a better fit,” he says.
This is Not Reverse Mortgage
“We are different from a reverse mortgage loan in several ways,” Kyle explains. “First of all, our Sale-Leaseback unlocks twice as much cash. There’s no debt to repay. And people no longer have to worry about upkeep or property taxes.”
Another thing that differentiates Truehold is that there is no age restriction like you’d have with a reverse mortgage. They have clients from their 30s to their 90s.
“We are a great solution for a wide variety of needs,” says Kyle. “For instance, some of our clients go through the program to have more disposable income to invest or needed extra funds to cover mounting medical costs.”
In addition to handling home maintenance and repairs, Kyle says they can connect people to discounted services that could help people proactively maintain and improve their overall well-being, such as landscaping and snow removal.
Truehold is accredited by the Better Business Bureau in St. Louis. The company works with homeowners all over the Cleveland area. Truehold began in the St. Louis market last year and expanded into Cleveland, Cincinnati and Kansas City in 2022. The company plans to continue expanding to make their service available to homeowners across the country. To find out more and request a free info kit, visit Truehold.com or call 866-907-2981.