The Universal difference

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This home needed 22 replacement windows to make it shine again. Now, the homeowners love their windows, thanks to the expert installation of a superior product from Universal Windows Direct. (Photography by Benjamin Margalit/Margalit Studio)

By Beth Newcomb

“Every day I wake up in the morning and love coming to work,” a smiling Aric Callahan, senior installer for Universal Windows Direct, says.

“The difference I can make to a home in a day and the satisfaction I see on the homeowners’ faces are tremendously satisfying.”

Aric’s obvious passion for his chosen field and meticulous craftsmanship were particularly important to the owners of the Medina home pictured in this story.

“They really appreciated my attention to detail,” he says. “With every cut and every bead of caulk, I could see their confidence increase.”

“Every home has its own unique character,” Aric provides. “We know just about every type of window inside and out. We treat every home as if it were the home of one of our relatives. When we’re finished, the results are spectacular.”


In addition to bringing an expert-level skill set to every job, Aric is also armed with the best tools available in his trade.

“Universal Windows Direct uses only top-of-the-line materials. In fact, the formula used to make our caulk is exclusive to us,” he says.

“It’s not just the fact that UWD has put a tremendous amount of time and energy into designing a superior window; it’s also the fact that we incorporate the use of the best building products in the industry.” 

Aric admits that some homeowners are nervous prior to his arrival.

“They don’t know what to expect,” he explains.

“They don’t know who is going to be in their house all day. They’re spending their hard-earned money on something that needs to stand the test of time, and it’s important to them that the product and the job be flawless. When they see the quality of the work we do, they relax. We utilize the best methods to install every type of window, and all of our installers have been carefully trained on the UWD way. We’ve perfected a system for any type of scenario—regardless of the size or scope of the project.”


Universal Windows also provides a lifetime warranty on its products, adding an extra layer of consumer confidence.

Aric says window installation has been his passion since the age of 17. His other passion is helping to cement the impeccable reputation Universal Windows Direct has established over the last 15 years.

“To be a part of this company and to see how it’s grown is so rewarding,” he says. “We are all dedicated to delighting our customers.”

That delight starts with a homeowner’s purchase of UWD’s proprietary UniShield window—one of the highest quality replacement windows available anywhere in the world. It continues with the realization that UniShield’s performance and construction rival that of any mass-market brand, but at a much greater value. And it’s iced by the care and consideration the crew takes during installation.

“We put drop cloths down at every job, then we put on booties to walk on the drop clothes. My truck is a mobile workshop containing all of the tools I need. I don’t even use the electricity in a homeowner’s house to power them,” Aric says.

“Every job is important, and every customer is a VIP. I meet people for the first time and before I leave we’ve become friends. That’s the Universal difference.”

To schedule a no-pressure, in-home consultation, call Universal Windows Direct at 216-518-8900, or 1-800-9-TILT-IN (984-5846). Visit the website at The Universal Windows Direct showroom, where you can see product examples of everything the company sells and installs, is located at 4565 Willow Parkway, in Cuyahoga Heights. Exit I-77 at Grant Avenue. Hours are Monday, Wednesday, Thursday, Friday, 9:30 a.m.-5:30 p.m.; Tuesday, 9:30 a.m.-8:00 p.m.; Saturday, 10:00 a.m.-2:00 p.m.; closed on Sunday. The phone number is 216-518-8900.

Categories: Home & Garden