The Emerman Team at Keller Williams Realty Greater Metropolitan can help you sell your home now and get the highest dollar for it

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Pricing, listing, marketing, negotiating, inspections and closings are complicated components of real estate transactions. The Emerman Team’s goal is to educate its clients and guide them through the process. Team members in order, top row left to right - Colleen Hummer (Agent), Marty Emerman (Agent), Steve Soltay (Agent & Marketing Manager), Brooke Shedden (Unlicensed, Transaction Coordinator, and bottom row left to right - Rita Karam (Agent), Nancy Emerman (CEO and Agent), Davida Schultz (Agent), Tiffany Shedden (Agent. Not pictured: Elliott Isenberg (Agent). (Photography: Felicia Vargo)

By Mary Malik

If you’re thinking of buying or selling a home in 2021, the Emerman Team with Keller Williams Realty Greater Metropolitan in Bainbridge wants you to know that now is the time. The events of the past year changed work and home life in ways no one anticipated, and the housing market was no exception.

“People are looking at their homes differently,” says founder and CEO Nancy Emerman. “With home becoming the office, school and entertainment space, families are trying to adjust. Now is actually a great time to sell your current home and purchase the one that fits your family’s needs today.”

The housing market has been resilient and 2020 turned out to be a record breaking year. Homes sales are up and mortgage rates are historically low. Many members of the Emerman Team are Keller Williams Realty Greater Metropolitan northeast award winners for growth and performance in 2020. Nancy believes it’s the combination of knowledge of the marketplace and good old fashioned hard work that sets her team apart.

“The most critical part of listing your home is pricing it properly,” says Nancy. “Many sellers believe they can sell their home themselves and get top dollar. Often this isn’t the case. In fact, 70 percent of FSBO (for sale by owner) deals fail. This is because without proper representation, sellers find themselves overwhelmed by the process. There’s much more to a home sale than agreeing on a price.”

Pricing, listing, marketing, negotiating, inspections and closings are complicated components of real estate transactions. The Emerman Team’s goal is to educate its clients and guide them through the process with their expertise, of course, but also with their professionalism and perseverance.

“This is the hardest working group of people I’ve had the pleasure to work with in more than 35 years in real estate,” says Nancy. “And these days they are working harder than ever to find homes for buyers and help sellers get the best price.”

Making listings stand out and appeal to buyers is one more area where the Emerman Team shines.

“I can’t overstate the power of proper pricing,” says agent Marty Emerman. “But knowing what to do to make your home more attractive to potential buyers is also crucial. We’ll help you price your home right, show it at its best, and get it sold.”

If you’ve been looking for a house recently, you know that inventory is low. It’s times like this when a market-savvy agent is your best friend.

“We can’t just wait for homes to pop up on the market,” says Nancy. “We’re constantly reaching out to the community, getting creative and using the latest technology to inform the public and create more inventory. In real estate, it’s all about making personal connections. We do that here every day.”

With the Emerman Team, the combination of years of experience, youthful energy and technical expertise are working together to give clients the best possible care and attention when buying or selling a home.

“I am extremely blessed to have people on my team who have such respect for the clients and for each other,” says Nancy. “We’re truly a team. We trust each other and work together to get our clients the best possible result.”

If you’re just starting out or making a career change, now is a great time to explore a career in real estate with Keller Williams Greater Metropolitan. For more information on Keller Williams Greater Metropolitan or the Emerman Team, call Nancy at 216-409-8890 or check the website EmermanTeam.com.