SOGO Homes founder Aaron Peterson and his team handle everything from an in-home consultation to a detailed pricing analysis to professional photography to negotiating the final deal
By Laura Briedis
After reading an article in Mimi magazine last month on how SOGO Homes is helping homeowners save thousands in real estate commission, a North Royalton couple contacted the company to see how they could maximize their equity by minimizing fees.
They wanted to know, what’s the catch? How could SOGO Homes only charge a $4,800 flat fee when typical real estate fees and commission for their $350,000 valued home should be $20,000?
“There is no catch or hidden fees,” says Aaron Peterson, who founded SOGO Homes real estate brokerage last year. “The only other possible fee is negotiating the buyer’s agent commission if there is another real estate agent involved. But I work diligently to find buyers myself by hosting open houses and posting on my social media platforms with thousands of followers, so oftentimes there is no buyer agent involved in the sale of a home.”
“We understand that some people wonder what services they’re not going to get with our flat-fee structure,” he says. “But we go above and beyond, doing even more than traditional commission-based agents. We are very much a full-service real estate firm.”
Aaron and his team—including agents Tom Dungan and Michael Bowling—handle everything from an in-home consultation to a detailed pricing analysis to professional photography to negotiating the final deal.
This local company does much more than just list a home on the MLS, ensuring its data syncs correctly with websites such as Zillow, Realtor.com and Homes.com. It provides you with a summary of every offer and helps you negotiate and choose not only the highest but also the best and safest offer, and also works closely with the title company and the lender to orchestrate the entire process from start to finish.
“As an investor myself, who has been buying and selling real estate for 25 years, I understand how important it is to keep as much of your equity as possible,” Aaron says. “We sell houses for a flat $4,800 fee so clients can keep more of their hard-earned equity.”
For homeowners contemplating selling their homes this fall, the supply and demand is working in their favor right now.
“The real estate market is strong as homeowners are still getting multiple offers—often over asking price—within days of listing,” Aaron says. “Inventory is still low and there are many buyers looking for homes, so it is a perfect time to list your home and get top dollar. It’s simple. More buyers equal more offers, and more offers drive up the sale price.”
See How the Savings Add Up
Check out the savings these homeowners realized when selling their homes this year with SOGO Homes’ flat-fee package.
Martin Road, Mogadore – sold for $315,000
Traditional agent would charge - $19,000
SOGO Homes’ flat fee - $4,800
Before it was listed, this home sold for over asking price.
Congress Lake Road, Mogadore – sold for $480,000
Traditional agent would charge - $28,000
SOGO Homes’ flat fee - $4,800
Buyer came to the open house and submitted offer direct so there was no extra fee paid to a buyer’s agent.
Main Street, Akron – sold for $580,000
Traditional agent would charge - $32,000
SOGO Homes’ flat fee - $4,800
There were multiple offers on this lakefront property.
Point Comfort Drive, New Franklin – sold for $750,000
Traditional agent would charge - $44,000
SOGO Homes’ flat fee - $4,800
SOGO Homes found the buyer, so there was no extra fee paid to a buyer’s agent.
Lake Avenue, Hartville – sold for $288,000
Traditional agent would charge - $17,280
SOGO Homes’ flat fee plus buyer’s agent - $11,560
The buyer’s agent was involved, but the listing had multiple offers within three days. 40 people attended the open house.
To list your house or for more information, call 330-984-0909 or visit GoWithSOGO.com.