Articles Showing articles related to: Mitch Allen
The origins of Sweetest Day (UPDATED)
Sweetest Day originated in October of 1916 as “Candy Day,” a promotion launched by the National Confectioner’s Association. The campaign’s slogan was: “The Sweetest Day in the Year.” Although the holiday was cancelled in 1917 due to a sugar shortage related to World War I, it was reborn as “Sweetest Day” in 1921 in Cleveland,...
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Knowing Dave
For almost 13 years, our dear friend and co-worker Dave Miethke served as a Personal Assistant to Mimi Vanderhaven. That was the title on his business card because that’s what we all called ourselves back in the day—before changing our titles to the less clever but more accurate, “Marketing Strategist.” Dave was doing his job on...
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Finding Kathy
Three weeks before Kathy Peterson died, I told her that I wanted to write a book about her life. I asked her if we could sit down together with a tape recorder and discuss the juicy details. She responded that her life just really wasn’t that interesting. She was wrong. Kathy left us on Saturday morning, April 13, 2013. As anyone who knew...
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