Known for its remarkable flooring selection and installation expertise, Vital Flooring & Renovations takes its dedication to quality a step further

Vital Flooring Aurora 1
Keith Orndoff and Daniel Johnson opened their first Vital Flooring & Renovations in Eastlake. A second location opened in Aurora late last year. Here you’ll find every major brand of flooring backed by installation expertise. (Photography: Francis Angelone)

By Mary Malik

It’s hard to find good help these days. But if you’re looking for new flooring, hardwood floor refinishing or home improvement services, Vital Flooring & Renovations has all the help you need.

Owner Keith Orndoff opened the first Vital Flooring & Renovations in Eastlake with his business partner, Daniel (Danny) Johnson. Keith and Danny have years of experience in flooring, construction and home improvement. They decided to take what they’ve learned, open their own business, and do things the only way they know how, by focusing on the customer.

“Danny and I are lifelong friends, like family, actually. We knew that by combining our strengths we would complement each other in business,” Keith says. “Our expertise and passion for pleasing clients make Vital Flooring & Renovations unique. Our customers appreciate our dedication and can feel the difference here. So much so that we opened an additional location in Aurora last December.”

Keith and Danny are thrilled to now serve Aurora and surrounding communities by offering many different lines of hard surface flooring, carpet and tile for every style and budget along with construction services.

“That’s what makes us unique,” Keith says. “We’re here to give you ideas, show you what’s available in your price range and, most importantly, listen to your needs. We’ve been doing this for a long time, and we understand choosing flooring for your home can be overwhelming. We are here to make the process easier and better. We have the knowledge and the know-how to help you decide what will work best in your home and fit your lifestyle.”

With lines like Shaw, Mohawk, Dahl, Floorté, Daltile, Marquis, COREtec and so many more, Vital Flooring & Renovations carries several products in-stock so orders can be filled quickly, the same day in some cases, and projects can be completed within days of an order.

A one-stop flooring and installation shop, Vital Flooring & Renovations also offers expert remodeling services to make things easier and affordable for customers.


“In the past, we’ve seen people waiting months to get a job done,” Keith says. “That’s frustrating for everyone. Danny and I knew that when we had our own business, we would carry a lot of popular inventory in stock so people wouldn’t have to wait. And, by the way, delivery is always free.”

Since Keith and Danny don’t like to say no to their clients, they also offer hardwood floor refinishing, home improvement services and just about anything else you may need in your home.

“We know how hard it can be to find high-quality home construction and improvement companies willing to do the smaller jobs,” Keith says. “Our crew is highly skilled in not just flooring installation projects, but also plumbing and electrical work and general handyman services. This allows us to do kitchen and bath renovations, complete home additions and even flood repair work. We have the skills and we’ll put them to work for you.”


And I know firsthand all that Vital Flooring & Renovations can do. They installed my new laundry room flooring. They also offered to install the new sink, plumbing and lighting fixtures, saving me time and money.

“Just give us a call or stop by the showroom and tell us what you’re looking for,” Keith says. “From carpet, vinyl and hardwood flooring to room remodeling, lighting and plumbing installations, if you have a project in mind, we can help.”

Vital Flooring & Renovations is located at 1023 A North Aurora Rd. in Aurora and 34574 Lakeshore Blvd. in Eastlake. For more information visit the showroom, call 440-527-8080 or check the website VitalFlooring.net.

Categories: Home & Garden