Here’s why you should have Floorz under your feet

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With a new 20,000-square-foot warehouse designed to house an even greater selection of premium flooring, prices at Floorz have never been more attractive. (Photography: Benjamin Margalit)

By Beth Newcomb

When you’re determined to be the best, you have to do things the other guys wouldn’t dream of—like build a 20,000-square-foot warehouse during a pandemic—so customers can have even more options than the ones you already offer.

To some, that might seem crazy, but to Brian Erickson, owner of Floorz in Fairlawn and Strongsville, it’s just business as usual.

“With the construction of our new warehouse, we can offer even bigger and better values to our customers,” he says. “As we continue to grow the back end of our business, the front end gets stronger in the form of greater savings. And as our buying power increases, so does our ability to give customers even more for their money.”

Growing, Up
Since opening his Floorz flooring store in Montrose six years ago, Brian hasn’t been content to roll like the other guys. He’s regularly stacked his premium flooring biz up against the competition and come out a winner. So much so that he launched a second store in Strongsville just two years ago. Both are on pace to break sales and installation records.

The service at Floorz starts the minute you enter either the Strongsville or Fairlawn showroom, where you can meet with a designer free of charge, and continues during the installation, where top flooring installation experts are on every job.

And in addition to the phenomenal pricing he offers, Brian backs every sale with solid customer service and the integrity of someone who’s been in the business for more than 20 years.

“Nobody else in the area offers the experience that we do,” he insists. “Not only do we carry every major manufacturer in our store, and offer every available type of flooring, we’ll also meet or beat any competitor’s price.”

Brian and his team have artfully arranged every aspect of the showrooms to make it easy to shop. The stores, which feature manufacturers you won’t find in a box store and may have seen on Houzz or Pinterest, also include space for you to sit with one of the degreed interior designers. In fact, design service is free to all Floorz customers, and they’ll even come to your home to help you pull a look together.

The stores are easy to navigate, with like flooring options grouped together. With the explosive popularity of luxury vinyl tile showing no sign of waning, a generous selection has been included. And right now, Shaw is having a huge sale, which means the amazing value found at Floorz is even greater when coupled with the discounts currently being offered by this well-respected mill.

Solid-surface flooring like hardwood is still popular in homes, so area rugs continue to be red-hot sellers. Floorz features a dazzling assortment of rugs in every size, shape and color. “We have in stock and ready to go, a very large selection of area rug inventory,” Brian states. “You can take the rug of your choice home today, or have it drop shipped. We carry as many as seven different sizes and can custom make a rug out of any of our carpet selections.”

Known for its premium look and longevity, the Shaw brand of flooring is prominently featured in both of Brian Erickson’s Floorz showrooms.

Best for Budgets
In addition to competitive pricing, Brian says he has carpet from $1.89 per square foot installed, so there’s no guesswork. Plus, Floorz offers a lifetime warranty on installation.

And every project installed by Floorz goes through a rigorous check, check and re-check process, whereby a member of the team visits several times to measure and confirm before a project gets started. Brian says he’s willing and able to bring samples to your home, but he knows most people don’t want to be limited, so it’s best to visit one of the showrooms for the most impressive selection.

Remodeling with Floorz
With demand for Brian’s tile, hardwood, LVP and carpet installation business experiencing explosive growth, he noticed people increasingly asking if Floorz did kitchen and bathroom remodeling as well. They did, they do, and boy do people love the results.

“Our project managers have years of experience in the home remodeling and construction industries, so we’re able to take on even the most complex jobs,” Brian says. “Every person who decides to remodel with us is assigned a personal project manager who is with them from start to finish.”

“Every installation, whether it’s flooring or a total kitchen or bathroom remodel, has to meet our quality standards,” Brian adds. “One of the biggest complaints people have told us is they don’t feel confident in the contractor they’ve chosen for previous remodeling jobs. With us, that is never an issue. You can feel 100% sure your project is going to be installed beautifully and flawlessly. And we don’t just stake our reputation on it. We guarantee it.”

Floorz is at 17100 Royalton Road, in Strongsville, 440-638-1388. In Montrose, find Floorz at 143 Rothrock Road, 330-630-3330. Hours for both stores are Monday-Thursday, 9 a.m.-8 p.m.; Friday and Saturday, 9 a.m.-5 p.m.; closed Sunday. For more information, visit