Meet the Pristine Clean team

By Olivia Bloom

In 2008 Anthony Alberino and Ken Wilson, owners of the fast-growing power washing company Pristine Clean, had a vision to create a reputable service company in their hometown of Northeast Ohio. 

“We had two goals when we launched our company,” explains Anthony. 

“First, we wanted to establish a strong reputation in the community by providing excellent service and the best customer experience around. Second, we wanted to create a stable and secure workplace so that we could provide good jobs for our community.” 

Ten Years of Success
A decade later Anthony and Ken are enjoying the fruits of their labor. Pristine Clean has experienced explosive growth and has become one of the largest service companies in Northeast Ohio while at the same time building a solid reputation, including “A” ratings on key sites like Angie’s List.

So what’s their secret? 

Ken answers: “Our customers love us and keep coming back because we have established a customer-first business culture.”

Anthony and Ken have also succeeded in making Pristine Clean a positive place to work by offering to their full-time staff industry-leading pay and benefits that include healthcare and retirement plans. 

“Unlike most service companies in our region, we do not lay everyone off in the winter,” says Anthony. “We keep our senior service technicians and salespeople employed year ‘round so that they can raise a family. That’s important to us.” 

Service Manager Mike Westerfield is an essential part of the Pristine Clean Team. Mike has been with the company since its founding and has benefitted from an employment structure that seeks to provide advancement opportunities and promote from within.

“I started here as a service technician and was told that if I worked hard, I’d be rewarded,” Mike says. “I took up the challenge and the owners kept their promise to me by promoting me first to senior service technician and then to operations manager.”

Anthony insists that the best investment a business owner can make is the investment in good people. 

“We invested a lot of time and resources into training Mike and he has responded.  He has now become a pressure washing authority for Northeast Ohio.”

Here’s Ken’s advice to other business owners. It may be simplistic, but it’s powerful: “Take care of your customers. Take care of your employees. Watch your company grow.” 

Why Protect Your Concrete?
Fall is here and Northeast Ohioans are starting to think about protecting their concrete driveways before winter. That’s a good idea because concrete driveways are exposed to harsh elements of nature that will break them down over time.

Especially damaging are the annual freeze-thaw cycles of Northeast Ohio’s frigid winters and rainy springs.

Concrete is like a sponge and will readily absorb any liquids that settle on it. When the liquids absorbed into concrete freeze, they expand and can damage the concrete—causing chipping, spalling, flaking, and even buckling. In addition to the damaging effects of the freeze-thaw cycle, concrete is constantly bombarded with U.V. rays from the sun which also contributes to its deterioration.

How to Choose the Right Professional
With so many companies offering concrete protection—and such a wide array of products to choose from—there is a lot of potential frustration for the homeowner, Mike says. 

Here is his professional advice:

“There are several things you need to look for when choosing a company to protect your driveway. First, they need to have professional-grade, walk-behind surface washers that can deep clean your concrete by removing the contaminants from the microscopic pores. If these pores are not cleaned out, the sealant will not properly absorb.

“You also need to look for a deep-penetrating, 7%-siloxane concrete sealer. This and only this is the proper sealant for residential driveways. Stay away from acrylic sealers that form a membrane over your concrete because they will discolor your driveway and wear unevenly over time. 

“Also, be suspicious of companies that claim their sealant will last five or even 10 years. Although this sounds good and may lead to more sales, it simply isn’t true. Think about it, your concrete is completely exposed to the harsh Ohio weather patterns and destructive UV sun rays. There is simply no penetrating sealant meant for residential use that can last more than two or three years in this environment.”

“At Pristine Clean, we’re not just interested in selling jobs,” Anthony adds. 

“We want to provide an honest and effective service for homeowners. With certifications in concrete washing and sealing from the PWNA and a decade of experience protecting thousands of driveways in Greater Cleveland, we have the knowledge, the equipment, and the sealant to get the job done right.”

Pristine Clean is a hometown source for house washing, roof cleaning, concrete cleaning and sealing, and deck washing. With a decade of experience in the industry, Pristine Clean guarantees professional service at the best possible price. Call 440-454-7041 for an instant quote or visit PristineClean.com.