Here’s how Exactly can sell your home faster and for more money, while you pay less

By Laura Briedis

A boutique real estate company with a well-earned reputation for its expert knowledge in the local real estate market, Exactly boasts a 100-percent success rate in selling homes. The reason for its success? According to founder Kevin Wasie, it comes down to two simple things.

“If your house is not selling it always can be attributed to one of two reasons: marketing or pricing,” says Kevin. “And that is what you hire a real estate agent to do. At Exactly, we help homeowners find the true value of their home and then expertly market it.”

As part of Exactly’s marketing strategy, when the real estate agent does a walk-through of your home, the agent helps you stage it to make it stand out.

“Sometimes it is the simplest things that will help sell a house,” says Kevin. “Recently we had a listing for a Georgian colonial, and after we suggested the homeowner take down all of the blinds and curtains in the house to lighten it up, we had an offer two showings later.”

Kevin also stresses the importance of professional photography, especially now when more people are looking for homes online.

Always on the forefront of technology, Exactly also uses digital geo-targeting to help your home get found.

“Our coming to market strategy is designed to create buzz,” says Kevin. “Fifty percent of homes we list are sold in the first week.”

Equally as important as marketing your home is making sure it is priced correctly.

To help you get a clear picture of the value of your home—and how to sell it for the most amount of money in the shortest amount of time—Exactly develops a custom pricing analysis, which includes an extensive 10-plus pages with listing recommendations.

“Websites like Zillow and other online automated valuation models are inaccurate 50 percent of the time—25 percent being too low and 25 percent being too high,” says Benny Kantorowski, an Exactly real estate agent. “For the most accurate valuation of your home, our pricing analysis takes into account what is happening super locally, from the local unemployment rate to the macro community of what has sold in your school district to homes currently on the market.”

What’s It Worth?
When getting ready to sell your house, the hardest decision is determining your listing price. To find the real value of your home, Exactly’s in-depth pricing analysis takes into account numerous factors:

• Local unemployment rate
• Current interest rates
• Macro community of what has sold in your school district
• What comparable homes with similar characteristics have sold for
• Inventory currently on the market

“We put together a 10-plus page analysis and review it with you in person. After that you have good clarity of what your home is actually worth and how long you should expect it to be on the market,” says Kevin Wasie, Exactly founder and owner. “The hardest thing for homeowners is to take the emotion out of selling their home. You need to move your mindset into an investor mentality and see your home as an asset as opposed to a place with memories. And that’s where we lend objectivity to the process.”

At Exactly, real estate agents handle everything from the pricing analysis and marketing of the home to negotiating the final deal and delivering the keys to the buyer—all for a $4,800 package fee (plus a buyer’s agent fee, if there is one), instead of a percentage of the sale.

To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com.